Aug 2, 2009
Times are tough, and money is spread pretty thin, so you probably want to sell some of your stuff. If you decide to sell your gold jewelry to Cash4Gold, who has been running a lot of late-night TV and radio ads, read this article by Rob Cockerham of Cockeyed first:
Cash4Gold is nice enough to admit when they were trying to rip you off.
Since I saw the first commercial, I had a feeling that Cash4Gold might be a rip-off. They advertise during late-night cable television programming and on sports radio. This time slot is pretty crowded with what I call “red-flag” advertising. Another hint is that their DBA sounds more like a text message than an actual business name.
You are encouraged to send your “scrap” gold in a plastic bag, and to trust they will handle it securely and send a reasonable, near market-rate payment for the precious metal therein. They’ll take whatever gold items you have, so maybe it would be too complicated to offer actual prices posted on their website.