Amazing Data

Modern day life, as well as all civilizations since the appearing of the first hieroglyphs and sign symbols that were used as a means of communication between people, were and still are based on words. We are so strongly attached to words and even stronger believe in their power and in some cases, such as ritual ceremony, in its magic! We find words in all aspects of our lives: everyday communication, mass media, religion and even art. In would be impossible for us to imagine a life without words, letters and symbols, because it would mean the end of world as we know it today and will also imply the world without human communication and interaction.

Language and words made it possible for people to exchange their previous experiences in different sectors of life, to share knowledge, learn and prosper in life. Just remember of the story of Babel, which symbolically tells about the colossal power that people would have if there was only one language and if we could all understand each others without any difficulties. A power so great that would even attract attention of God. Because of all that, and the important role that words play in our lives, it’s not strange or unusual the attention that is dedicated to the letters and what they build. The most famous art discipline devoted to the glorification and the sanctity of letters is calligraphy.

For the typography it is said to represent the calligraphy of the modern days. Instead of pen and ink, the typography is the art and techniques of arranging type, type design, and modifying type glyphs. Type glyphs are created and modified using a variety of illustration techniques. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and (kerning) adjusting the space between pairs of letters. Typography is performed by typesetters, compositors, typographers, graphic designers, art directors, comic book artists, and clerical workers. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users.

Tagged: