Aug 2, 2009
Online magazine Babble has a neat look at inside the studio of Robert Sabuda and Matthew Reinhart, who are single-handedly (okay, with four hands) are making pop-up books cool again.
Here’s the interview with Babble’s Gwynne Watkins:
Robert Sabuda kicked off the pop-up renaissance in 1996 with Christmas Alphabet, a series of elegantly constructed pop-up images that scaled the New York Times bestseller list, despite its then-staggering price tag of $19.99.
Matthew Reinhart began working alongside him and creating his own work when the two became a couple, twelve years ago.
Now, working from their Tribeca studio with four assistants, Robert and Matthew start from scratch with each new book, crafting elaborate, intricately colored structures that leap from the pages, then sending the books off to be hand-assembled overseas.