Aug 2, 2009
Tweak Your Brain With Colors
Psychologists at the University of British Columbia have conducted a study on the cognitive effects of colors. They found that red helped subjects concentrate while blue led to greater creativity.
“Think about red, and what comes to mind: stop lights, stop signs, danger, ambulances…People want to avoid those things, and that’s why they do better on detail-oriented tasks…Blue is the color of the sky, the ocean, safety…When their environment is safe, people are more explorative.”
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