Ikea decided to discontinue its annual catalog in 2020. The Swedish furniture company called the decision “emotional,” but they also said it was a rational choice to stop producing the fan-favorite publication.
That doesn’t mean the company is abandoning the concept this year. The final issue will have 40 million copies for everyone to enjoy, allowing you to flip through the pages to see the unique styles and updates offered.
When 2021 arrives, the 70-year run for Ikea and its catalog will come to an end. It’s a remarkable shifting of the consumer landscape, since it was only 2016 when Ikea published 200 million copies of its catalog.
If you were thinking about recycling your Ikea catalog this year, it might be a better idea to hold onto it. The item could become a collector’s edition!
The Decision Is a Sign of Our Digital Times
After the events of 2020 caused some people to start washing their fruits and vegetables in bleach, the idea of getting a catalog handled by multiple hands is somewhat unappealing. Even with several COVID vaccines in play, our global society is now a germ-sensitive environment.
We are moving online more with everything because the digital world doesn’t have the same physical restrictions.
Although people used the iconic catalog to see new items or think about how they’d look in their home, the company’s online sales surged by 45% since September 2019. With the website getting more hits per month than the catalog numbers printed, funneling money into that asset makes more sense.
If you still need an Ikea catalog fix, the furniture producer intends to offer a “museum” that allows fans to browse every issue ever printed.
The company will also release a catalog compendium in 2021 for the 2022 sales year for those who can’t resist the idea of turning pages.