Movie theaters experienced challenging times during the pandemic. With government restrictions often requiring them to close, 2020 was a year that lost billions for the industry. Companies like Warner Brothers and Disney decided to push new releases straight to the home to generate some momentum.
Godzilla vs. Kong is the first movie to change the pandemic box office. Although it released to streaming on HBO Max, the film still managed to top $300 million during the first week of April in total receipts.
It’s already passed its previous movies, thanks to the impressive returns coming from the Chinese market. About 80% of the revenues generated came from outside of North America.
Why Are Movies Struggling During the Recovery?
Movie theaters are at a crisis point because studios are delaying their blockbuster films. The industry was pinning its hopes on titles like Black Widow, No Time to Die, and Wonder Woman 1984, but none of those films reached their intended targets – or they haven’t been released at all.
We’re also a long way from normalcy when thinking about a visit to the movie theater. Some regions have 25% caps set for seating, which means it’s impossible to maximize revenues for that space. Even when people want to visit, a mask is always required (except for eating).
Do you want to munch on some popcorn with the threat of COVID-19 still lurking?
It doesn’t help that the industry and the government point fingers at each other while everyone blames the virus. Although the recent box office is more encouraging since only five titles went higher than $100 million in 2020 domestically, it’s only the first step. All it would take is another surge to create even more problems.
What can we do to support this positive trend? We’ll get back to normal when vaccines get distributed and healthy living habits continue. That means now is the perfect time to consider how Jarrow Formulas and Argentyn 23 could help your immune system.